Marketing to senior adults and their families is not just about running ads for your community.

It's about understanding your community, what makes it unique, and why people choose you.

It's about bringing your story to just the right audience so that when they're ready, they come to you. It means positioning your community as the expert on senior adults and being a resource for families seeking care for their loved ones.

What was once a niche industry has become a market saturated with independent living, assisted living, and Alzheimer's memory care communities, making it harder and harder to stand out and reach your prospects.

If your goal is to increase occupancy and drive revenue growth, you need a strategic marketing partner who gets the senior living industry nuances. Let's look at 3 main reasons why you should hire a marketing partner who specializes in senior living:

1. Senior Living Marketing Partners Understand Your Challenges. Generic marketing agencies don't understand occupancy. They don't understand the rising costs of senior care, or the unique challenges that come with caregiving. Having a marketing partner with precise knowledge of the unique challenges can help you come up with proven strategies and solutions that will help bring you better results.

2. Senior Living Marketing Partners Understand Your Unique Customer Base. Generic marketing agencies will not be able to keep up with your residents and prospects. Generic marketing agencies don’t know what your residents want and need. By staying up-to-date on the latest senior living trends and insights, partners like SilverStory help communities get ahead of their competitors. They truly understand the buying patterns of adult children and seniors, and can help you create strategies and tactics that will work long-term.

3. Senior Living Marketing Partners Provide a Cost-Effective Solution to Your Marketing Needs. Many senior living communities have a sales role on their team, but they often lack the marketing role. And while the two roles go hand-in-hand, they are different in many ways! Hiring a marketing partner that specializes in senior living allows communities to get the marketing assistance they need without having to hire the position full-time on staff.

Authentic, experienced senior living marketers are the best partners for you. You need a partner who is listening and searching for the next great idea for tapping into the aspirations of prospective residents, working with your sales and marketing teams to define the audience, understand what's working with the target audience and why, listening to residents and families, and proactively updating your marketing activities to increase response rates. 

If you're ready to talk to a senior living marketing partner, reach out to SilverStory today and let's chat about your community!